BANGKOK, 14 JUNE 2021
Frasers Property Industrial (Thailand) Company Limited (“FPIT”), Thailand’s leading industrial property developer and wholly owned subsidiary of Frasers Property (Thailand) Public Company Limited (“FPT”), today announced its five-year plan and business direction at a press conference ‘The New Inspiring Seamless Business Solution Experiences 2021’. At the event, Mr. Sopon Racharaksa, CEO of Frasers Property Industrial (Thailand) Company Limited, revealed FPIT’s Purple Ocean Strategy to prompt and create the Company’s readiness and differentiation to win competitions in Red Ocean and succeed in capturing new demands from Blue Ocean. Along with this business strategy, the company’s insights obtained over three decades operating the industrial property business will be used to provide holistic solutions to cater to evolving needs and demands for factories and warehouses in the market.
Mr. Sopon Racharaksa, CEO of Frasers Property Industrial (Thailand) Company Limited, said: “FPIT places importance on continuous learning and development, innovation via Design Thinking as well as business transformation as a means to evolve the Company’s capabilities to address business competition and satisfy all customer demands. Currently, FPIT holds the leadership position in industrial property business with total assets under management (AUM) of 3 million sqm while maintaining an average occupancy rate of 82% this year to-date.”
To strengthen the Company’s capabilities, the two key pillars of FPIT’s Purple Ocean strategy are ‘Creating Readiness’ and ‘Differentiation’:
“While the COVID-19 pandemic and ongoing trade war provides tailwinds to FPIT and the wider industrial space, we remain committed to growth and continuous learning. We believe our newly launched Purple Ocean Strategy will generate business resilience for sustainable and long-term. FPIT will continue to deliver an inspiring seamless business solution catered for different customer segments to ensure that their business needs are met. We are confident that the Company will grow by 10-15% per year and will achieve the portfolio expansion to the total asset under management (AUM) of 4 million sqm by 2025,” Mr. Sopon concluded.