Frasers Property Thailand marks a new success for Thailand's first Omnichannel Distribution Center for Central Retail

08 September 2020

  • FPT successfully delivered the first omnichannel distribution center for Central Retail with a total area of over 75,000 sqm, the largest DC warehouse within Central Retail. This achievement underscores FPT's capabilities in developing highly complex built-to-suit distribution centers and its commitment to deliver the facility within the agreed timeline.
  • This marks as another flagship project for FPT as it is set to be Thailand's first "World-Class Logistics Campus". With our customer-centric approach, we were able to provide services and solutions that answer to the customers' needs and as well as create valuable experiences for them.
  • This campus will be the logistics and distribution hub of Central Retail which will carry multi-category products under its group. The future-proof omnichannel distribution center was designed and developed with high flexibility to accommodate the evolving logistics trends.
  • FPT's development supports Central Retail's sustainability agenda by catering the distribution center with distinctive design concept to incorporating social sustainability with human-centric approach and human centricity in its design to uplift the quality of life for the employees on site i.e. fitness center, running track, futsal court and etc. In addition, the built-to-suit facility was also built to meet LEED-certified standards.

 

BANGKOK, 8 SEPTEMBER 2020

 

Frasers Property (Thailand) Public Company Limited ("FPT"), a leading provider of integrated real estate platform, announced today that Frasers Property Industrial (Thailand) Co., Ltd, a subsidiary of FPT, recently completed and handed over the development of the 75,000 sqm Omnichannel Distribution Center for Central Retail, Thailand's leading retailer. This achievement is a continued development of our partnership with Central Retail. In 2018, FPT has completed Power Buy's built-to-suit distribution center (DC) which spans 34,300 sqm, the largest DC of Power Buy in Asia. The project is strategically located next to Central Retail's campus. Combining both accomplishments of FPT's development, Central Retail logistics campus now occupies more than 100,000 sqm of FPT's leasable area. This facility which is aimed at enhancing the efficiency of Central Retail's logistics and distribution operations is poised to be the largest logistics campus for Central Retail in Thailand.

 

Leveraging on its expertise in industrial property development, FPT successfully delivered Thailand's first world-class logistics campus for Central Retail in a timely manner despite the COVID-19 pandemic.

 

The Omnichannel Distribution Center features a high storage zone of 25-metre clear height with hybrid design for future expansion supporting up to 10 tons per square meter and a 15-meter clear height area supporting cross-dock operation. With the well-thought-out design of the high storage zone, advanced operational technologies such as automated storage and retrieval systems (ASRS) and other automation systems can be flexibly installed or augmented.

 

Central Retail's campus is strategically located in Frasers Property Logistics Center Bangplee cluster which is an ideal location for nationwide distribution. The project is situated close to major road linkages to the highways and the industrial ring road which will enable Central Retail to maximize their efficiency in logistics operation. This DC hub will facilitate logistics activities of multi-category products through cross-channels for the affiliates of Central Retail, namely Central Department Stores, Robinson Department Stores, Supersports, B2S, Central Marketing Group (CMG) stores, MUJI and Power Buy.

 

Distinguishing this flagship project as the first pioneering distribution center campus for sustainability in Thailand, Central Retail's campus fulfills the customer's pathway to sustainable operations in a holistic view: social sustainability and eco-sustainability.

 

Human-centric approach has been applied to the project design since the beginning. Highlighting the work-life balance concept, the architecture and atmosphere at campus are designed to improve end-user's quality of life. There are a fitness center, a breakout area, a running track, a futsal court and a canteen and etc. at the facility promoting wellness lifestyle for the on-site employees. A link bridge connecting the warehouse to the canteen helps to ensure that end-users can access these amenities conveniently and safely. The state-of-art distribution center campus also has rooftop solar panels installed to provide captive power production. The modern built-to-suit facility was designed and built to meet LEED (Leadership in Energy and Environmental Design) certified ‘Green Building' standards.

 

This warehouse has set a goal of achieving the Leadership in Energy and Environmental Design (LEED), a global rating system for building sustainability. From design and construction based on green building policy to strictly reduce environmental footprint and maximize people well-being, the project will be able to introduce its expanding sustainable initiatives to benefit all building users and reduce environmental impact.

 

Mr. Sopon Racharaksa, President of Frasers Property Thailand, said: "Our commitment to customers is always our key priority. With our capabilities and experiences in industrial property development, we are proud to deliver the first and finest omnichannel distribution center to Central Retail. This world-class built-to-suit development project reflects FPT's ability to understand customers' needs under its customer-centric approach. FPT provides services and solutions that cater to the specific requirements of each customer. Through the distinctive concept of work-life balance with human-centric design, the campus' uniqueness will set a new standard for other distribution centers in Thailand. This facility offers high flexibility to meet evolving supply chain trends, logistics systems, and future innovations."

 

Dr. Piyapong Thanyasrisung, Chief Operating Officer of Central Department Store, said: "Central Retail is the first retail company in the industry with the omnichannel platform offering the best shopping experiences to customers through online and offline channels seamlessly. To ensure satisfying customer experiences, we partnered with FPT in developing Thailand's first world-class Omnichannel Distribution Center to support warehouse operations for the non-food products of all Central Retail's business units. Besides, it will support sales activities at Central Retail's physical stores and online platforms such as Central's online store, Chat & Shop, Click & Collect, and E-ordering services. With the warehousing and logistical capabilities, the Omnichannel Distribution Center will support Central Retail's mission to deliver every order to customers within an hour and will carry our key strategy to drive business growth through omnichannel retailing."

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